Facebook will pay users of its main platform and Instagram as part of a study leading up to the 2020 U.S. election, Washington Post reporter Elizabeth Dwoskin reported Thursday. On Monday August 31, Facebook announced its intentions regarding this study, a partnership with 17 external university researchers which aims to “better understand the impact of Facebook and Instagram on major political attitudes and behavior”.
“She will examine the impact of the way people interact with our products, including the content shared in News Feed and across Instagram, and the role of certain features like content ranking systems,” said the society, asking some Facebook and Instagram users to deactivate their accounts or to agree to “targeted changes” to their experiences before the November election and through December.
Elizabeth Dwoskin took screenshots of notifications sent this week to some Instagram users asking how much they should be compensated for deactivating their account, giving them a choice of $ 10, $ 15, or $ 20 per week. Facebook predicts that between 200,000 and 400,000 people will participate eventually.
The 2020 Election Study builds on an initiative Facebook launched in 2018, in the wake of the Cambridge Analytica scandal, to share more information with academics. But last fall, BuzzFeed News and The New York Times both reported that researchers involved in the project were increasingly frustrated by Facebook’s delays in providing them with data and complained that the company was consistently providing them with less. than what they had requested, citing confidentiality concerns.
“[Facebook has] certainly launched some great scholars on the matter; but at the end of the day, they are still waiting to prove themselves,” David Lazer told BuzzFeed News at the time. This political and computer science professor at Northeastern University is currently working on the study of the 2020 elections.